Pricing
Pricing by size of operation
A complimentary look, then a $750 refundable audit. Setup and ongoing come out of one formula run on your own numbers. Colorado Springs, in person if you want it.
Start with the audit
Before anything ongoing gets signed, we prove the money is there. The audit reads your last 90 days of leads and puts a number on the ones that went quiet.
- Price
- $750
- refundable
- Founding price
- $400
- for the same audit
- Turnaround
- 48 hours
- findings in writing
- We need
- 90 days
- of your lead records
The ladder
Four steps. You can stop after any of them.
Nothing here generates leads. Your marketing does that. We make sure the leads you already paid for get worked.
Pipeline Look
Complimentary
Fifteen minutes, on a call or at your shop. We look at how a lead reaches you and what happens after it does. The question we answer is whether money is leaking.
Honest answer either way. If nothing is leaking, we say so and you owe us nothing.
Pipeline Audit
$750, refundable. Founding clients: $400
Your last 90 days of leads, read line by line. What went cold, what it was worth, and three fixes you can act on. Findings in writing within 48 hours.
A CRM export or a spreadsheet is all we need. If there is nothing worth recovering, we say so and refund the fee.
Setup
Sized to the operation
Your recovery system built and tested in two to four weeks, beside whatever you already run. Every message is approved against wording you signed off on before it sends.
Half to begin, the other half only when your system is live. Founding clients receive founder pricing, stated in writing before anything starts.
Ongoing
Sized to the operation. 90-day minimum
We run it and tune it as your calendar and your offers change. One short weekly report lands in your inbox: sent, replied, booked, recovered.
Month to month after the first 90 days. No long contract holding you in place.
The math
Put a number on the leads going cold
Set the sliders to a normal month for you. The numbers stay in your browser.
Booking rate is the one slider that lowers your tier as it goes up. The better you get at answering your own leads, the less there is for us to recover, and the less we charge you.
Share of the quiet leads we bring back. 25% is the most we will assume.
Your tier
Tier 1, small
Why this tier
$1,800 recoverable a month, $38 a contactEnough is going quiet to pay for a cadence, and a person still reads every reply.
What we would run
Your quiet inquiries.
What happens at this tier
- Channel:
- one, chosen with you.
- Cadence:
- a first touch and two follow-ups, then we leave them alone.
- Written:
- by us, from your onboarding call.
- Approval:
- every message, one at a time, against wording you signed off on.
- Landon:
- builds it. A call once a month.
What it costs
- Setup
- $1,100
- Ongoing a month
- $550
- Founding setup
- $650
$550 a month is 31% of what we expect to bring back, and we never take more than a third.
You keep $1,250 a month of what we bring back.
Ongoing runs on a 90-day minimum. Founding setup holds while spots are open.
The numbers behind it
Quiet leads a month
48Recovered a month
$1,800Recovered a year
$21,600These follow the recovery slider. The tier and the price are worked at our conservative 15% and do not move.
This is an estimate. The look replaces it with your real numbers.
The formula
How the price is worked out
Setup and ongoing are not a menu. We run the same arithmetic on every business and the answer comes out of your own numbers.
quiet leads = inquiries x (1 minus booking rate)
recoverable a month = quiet x 15% x ticket, plus past clients x what one is worth
ongoing = about 30% of recoverable, never more than a third
- The ongoing fee is about 30% of what we expect to bring back in a month, and never more than a third of it. Under $1,200 a month of recoverable value we say so and do not take the work.
- The 15% is our own conservative number and it is what we quote off. The recovery slider on the calculator moves the picture, never the price.
- Setup is about two months of ongoing.
- Founding clients get about 40% off setup, with the ongoing fee locked for twelve months.
By size of operation
Where a business lands
| Who it is | Recoverable monthly value | Setup | Ongoing | Founding setup |
|---|---|---|---|---|
| Not yet | under $1,200 a month | We say so and walk away | ||
| Tier 1, small | $1,200 to $3,599 a month | $1,000 to $1,400 | $400 to $700 | $600 to $850 |
| Tier 2, mid | $3,600 to $5,999 a month | $2,400 to $4,000 | $1,200 to $2,000 | $1,450 to $2,400 |
| Tier 3, high ticket | $6,000 to $13,999 a month | $4,000 to $6,000 | $2,000 to $3,500 | $2,400 to $3,600 |
Not yet
under $1,200 a month
- Setup
- We say so and walk away
Tier 1, small
$1,200 to $3,599 a month
- Setup
- $1,000 to $1,400
- Ongoing
- $400 to $700
- Founding setup
- $600 to $850
Tier 2, mid
$3,600 to $5,999 a month
- Setup
- $2,400 to $4,000
- Ongoing
- $1,200 to $2,000
- Founding setup
- $1,450 to $2,400
Tier 3, high ticket
$6,000 to $13,999 a month
- Setup
- $4,000 to $6,000
- Ongoing
- $2,000 to $3,500
- Founding setup
- $2,400 to $3,600
The table stops at $14,000 a month of recoverable value. Past that it is a tier 3 build and the figure comes in writing after the audit, because a published row at that size would be a discount we never decided to give.
These are ranges. We run this formula on your numbers in the fifteen-minute look and give you the exact figure in writing.
Every tier
What stays the same at every tier
- The Pipeline Look is complimentary.
- The audit is $750, refundable. Founding clients pay $400.
- Half of setup to begin, half at go-live.
- Ongoing runs on a 90-day minimum.
- Every message is approved against wording you signed off on.
The one rule on discounts
Founding discounts come off setup. The monthly fee is never discounted.
The trade
We audit your last 90 days. Give us your next 90.
Prove it on what already happened, then earn what happens next.
Fair questions
Asked often
What do you need from us to start?
Your last 90 days of lead records. A CRM export or a spreadsheet works. If the records are messy, that is normal and we handle it.
What if there is nothing worth recovering?
Then we say so and refund the fee. You keep the findings. We would rather hand back $750 than start something that will not pay for itself.
What does founding client pricing mean?
We are taking on a small first group of Colorado Springs businesses at founder rates. The audit is $400 instead of $750, and setup pricing is stated in writing before anything starts.
Do you read medical or patient records?
No. We never open charts, clinical notes, or anything in a medical field. The audit reads lead records only: when an inquiry came in, what happened after it, and whether it turned into a booking.
Is this software we have to learn?
No. It is a service we run beside whatever you already use, whether that is GoHighLevel, Vagaro, Zenoti, Boulevard, Jobber, or a spreadsheet. Your front desk does not learn a new tool.
Do you generate leads?
No. Your marketing does that. We work the leads you already paid for, so the money you spent getting them is not wasted on silence.
Whose name does the follow-up go out under?
Yours. Every message goes out under your name, in your voice, and nothing sends until it is approved against wording you signed off on. Anything unusual comes to a human first.
Can you guarantee results?
We will not promise a number we have not measured. That is what the audit is for, and the fee comes back if the number does not justify it.
Find out what your cold leads are worth
Fifteen minutes, complimentary. We will tell you if money is leaking, and we will tell you if it is not.